It isn’t just big or established companies that need a content strategy; every business can benefit from one. A good content strategy provides the following benefits:
Gives your content a purpose. By fleshing out a strategy for your content, you gain a clear idea of what you want your content to do. Without a strategy, you risk creating content that doesn’t tie to your business goals or isn’t meaningful to your brand.
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Simplifies content creation. Filling out a content calendar can be difficult if you’re not sure what your purpose is. But with a content strategy and keyword research, you can devise topics and schedule them on your calendar in a way that strategically suits your larger business goals.
Keeps you consistent. Consistent messaging across all channels helps you establish your brand’s voice. Your brand voice will heavily influence the way your audience sees your brand. For example, a law firm might want an authoritative and academic brand voice, while a fast-food brand might be a bit more casual, fun, and witty.